A traffic graph that’s going upward doesn’t necessarily translate to an increase in of the number of customers, and that’s the problem with many companies. Additional investment in traffic acquisition strategies basically won’t yield any tangible results if your website is not optimized for conversions.
At Kenya website designers, we help develop conversion optimization strategies that increase the conversion rates of your website.We begin by taking stock of your current performance and work flows, analyzing your current conversion rates, user journey, and the existing leaks in your conversion funnel.
we analyse the existing workflow and gaps and their causes. We do this by researching on three queries,
1. user action on your website, such as the amount of traffic landing , dropping off and converting from other pages of your website
2. How the users are behaving, which includes an analysis’s of the visitors heat maps , visitors recordings and form analysis’s
3. Why they are behaving the way they are behaving
It’s after analyzing the gaps that we come up with clear goals for optimization. We help you set goals that prioritize returns on investment (RIO). We help you find the main goals of your business, based on the current strategy, after which we formulate the best optimization strategy.
We get great results and that’s why we are held in high regard by our trusted customers.